PFLAG NEW ORLEANS

PFLAG New Orleans needed to revamp their outdated site to highlight the local services they provide to the lesbian, gay, bisexual, and transgender community, their friends, family, and allies. We replaced text with strong visuals and a modern color palette. The slider design highlights their major community engagement efforts and navigates to internal site features; the swappable slides can feature annual events. One of the site’s goals is to increase attendance at the organization’s monthly meetings; this information is strategically placed in a high value area, the right homepage sidebar. We updated their list of resources from a text page to a dynamic and searchable directory, which has prompted unsolicited additions since it’s launch.